A sophisticated space with an elaborate twist. Handsome Devils Club is an initiative conjured up in the minds of Ryan Smith and Matthew Elliott. The idea was to create a haven for men to chill out, drink scotch and smoke cigars with their mates. The Handsome Devils Club is not like any other club, showcasing live entertainment on a daily basis and offering an extensive bar menu with a substantial range of scotch and wine. The Handsome Devils Club is intended for a mature clientele.
The objective was to create an identity that is suave and refined. It was essential to have a consistent brand that would engage the target market, that being young debonair men. The new identity was created, the focus then shifted to the branding roll-out and launching the brand new website.