The Wheel Studio is a local bicycle shop that specialises in bicycle sales, maintenance and parts. The studio carries an extensive range of bicycles ranging from single-seat, upright bikes, to more specialised types such as tandem, recumbent and folding bicycles.
The brief was to create a brand that was modern and clean. The client did not want the identity to be just another bicycle shop logo and it was my task to create a brand that stood apart from the rest on a limited budget. From there an identity and brand roll-out was developed.